DMS Whitetails reached out to Fantom with the goal of standing out as a premier choice for whitetail deer breeding in the area. In order to accomplish this, we met and educated ourselves with the company to ensure we had a clear understanding not only about the deer industry but also the expectations of DMS and its competitors. Deer imagery was a must on this project and utilizing the illustration on a badge style logo helped deliver on the vision for the company. A rustic yet simple design with a bold red color combination featuring a striking buck communicates what DMS has to offer.