After being in the piano service business for over thirty years, it was time for an updated logo and refreshed branding. As family friends of the Eichhorn’s, we actually developed this brand identity and system for the business as a passion project. Upon showing the design and updated branding to them, they were excited at the idea of updating their branding and modernizing their brand. The simplicity of the logo displays the company as professional and sleek. Within the designs simplicity however, is the hinted piano keys in the “E.” This “E” also serves as a stand along icon representing the company.