Christy Keeley, Founder and Managing Broker, of Home 2 Home was referred to Fantom Branding and Creative by a friend and previous Fantom client. After setting up a meeting with Christy, her vision was clear. With years of experience in the real estate industry, Christy wanted to take everything she learned and start her own realty group and asked us to help bring that vision to life.

The goal was to move away from generic over used branding and create a brand that really represented Christy’s vision and ensured she would stand out in an industry where so many agencies blend in. Classy but not corporate was the goal for this brand all the way from the typography and color choice, to the marketing materials and advertising. Simplicity mixed with a bold color combination was key. The serif type and the primary navy color suggests comfort and care representing Christy and teams dedication to those who they represent while the contrasting red represents the fun and energy you will share while finding that dream home.