Healthy Hearts & Minds is an individual, couples and family counseling business located in Knightstown, Indiana. They offer a wide variety of counseling services and utilizing multiple approaches. The location also serves as a bookstore selling an array of books for any kind of reader.
Project Overview
When Healthy Hearts & Minds reached out to Fantom Branding, they were using a logo they found online. During the first consultation, the importance of why this hurts a business and brand in the long run lead to Fantom having the opportunity to provide not only a logo specific and unique to Healthy Hearts & Minds, but also a brand package that can be used for the business moving forward to ensure memorability and consistency. We spent time brainstorming and developing ideas until we landed on the final product. This logo featured 3 main assets that when put together fit the vision perfectly. A child’s silhouette, the mind within that silhouette, and the overall heart.